Today, UpMeals is happy to announce we are expanding our partnership with PlantX Life Inc. (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) (“PlantX”), a multifaceted e-commerce platform for all things plant-based. This partnership will bring our UpMeals platform into the U.S. market to help partners like PlantX service their customers with healthy, ready-to-eat branded meals, customized to their needs.
The partnership will be a collaboration with PlantX’s Chief Culinary Officer and celebrity vegan chef Matthew Kenney, who is leading recipe development out of Los Angeles. Leveraging the UpMeals platform, PlantX will be able to work with guest chefs and ambassadors to create and scale recipes for broad production and distribution in the U.S. Funneled through the UpMeals platform, collaborators can identify favourite ingredients, flavour profiles and cuisines of interest, select nutrition requirements, and develop scalable nutritious recipes.
“We look forward to expanding our existing partnership with PlantX by offering UpMeals’ custom-designed menu items down the West Coast and eventually into all 50 states,” said Drew Munro, Co-Founder and CEO of UpMeals. “Our plant-based food options are very popular and we know that U.S.-based PlantX customers will benefit from our variety of meals and snacks designed by professional chefs and holistic nutritionists. This is a fantastic opportunity to leverage the expertise of renowned vegan chef Matthew Kenney to deliver delicious plant-based meals to our customers.”
The UpMeals U.S. production HACCP compliant partner facility will prepare PlantX branded meal items using the proprietary UpMeals software system which expedites recipe planning through user feedback. Meals will include plant-based salads, wraps, treats, entrées, cold-pressed juices and more. These items will be boxed and shipped via overnight express directly to consumers’ doors once ordered on the PlantX website. The partnership will also explore SmartVending machine installations and retail opportunities across the U.S. using the UpMeals refrigerated vending machine and technology.
“The collaboration between UpMeals and PlantX will improve access to nutritious plant-based, ready-to-eat meals that our Canadian customers love and we know our U.S. counterparts will too,” said PlantX Founder, Sean Dollinger. “We understand UpMeals’ vision of making healthy food accessible 24/7, and look forward to creating a lasting partnership.”
The launch will commence later this summer.
About PlantX Life Inc.
As the digital face of the plant-based community, PlantX’s platform is the one-stop shop for everything plant-based. With its fast-growing category verticals, the Company offers customers across North America more than 10,000 plant-based products. In addition to offering meal and indoor plant deliveries, the Company currently has plans underway to expand its product lines to include cosmetics, clothing and its own water brand — but the business is not limited to an e-commerce platform. The Company uses its digital platform to build a community of likeminded consumers and, most importantly, provide education. Its successful enterprise is being built and fortified on partnerships with top nutritionists, chefs and brands. The Company eliminates the barriers to entry for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier and happier life.
Learn more about opportunities with UpMeals.
For UpMeals media requests please contact:
Madeleine Davidson
maddie@madeleinedavidsonstrategies.com
604.358.0011
Larissa Dundon
larissa@larissadundon.com
604.649.5506
For PlantX media requests please contact:
Alexandra Hoffman, Chief Marketing Officer
alex@plantx.com
323.536.7973
